This is not a cliché.

Every day a new story
14 October 2021

Ideas have their own colours

Divine blue, transcendent blue, spiritual blue – blue is the colour of the sky and, therefore, of lofty concepts. Physiologically speaking, the colour blue has a relaxing effect on the central nervous system. It calms our heartbeat and breathing and reduces arterial pressure. That is why one of our rooms, number 216, is blue. And blue has another trait – philosopher Walter Benjamin always wondered if blue were the colour of ideas due to its spiritual associations. We are certain the answer is yes.