This is not a cliché.

Every day a new story
09 October 2019

Food is a serious business

“I read that, in Milan, there is a restaurant that used a quote from Oscar Wilde as its motto, that is: I can’t stand people who do not take food seriously. That could be my motto too.” Ettore Sottass was the one who wrote those lines. Between 2003 and 2006, he put together a wonderful column on Domus entitled Foto dal finestrino (Photo from the window). We also take food very seriously and we love playing with, pairing, exploring, discovering, tasting and experimenting with it. Food is a serious business that also needs to be enjoyed.