This is not a cliché.

Every day a new story
20 May 2020

Hotels will open again

Hotels will open again, and part of the guests will look for something where contemplation overtakes competition. If not for their entire life, then at least when they are or guests. That is why as hoteliers we have to rethink hospitality where people and their spiritual and physical wellbeing take centre stage.

The spaces have to be rethought and enhanced in different ways. They have to be larger and more spaced out. However, that does not mean they have to be less welcoming or more exclusive. Now is the time to embrace our wisdom and engage our brain, invest in quality thinking and spark our creativity. It is our duty to at least give it a try and find innovative ideas without the fear of making mistakes.

Michil Costa