The fascination of this place
is not about what there is
but about what is missing.

This is not a cliché.

July 2014

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Tuesday,
08 July 2014

Kings of Pain

Just like the pain of suffering, both tenacity and obstinacy can turn into style.
The year of our Lord 2004: Rapha reveals itself to the world with the exhibition entitled 'Kings of Pain'. A true celebration of cycling heroes of the past, of their ability to suffer in order to reach the finish line. It is this sheer strength of will unleashed by true heroes of the pedal such as Coppi, Magni, Anquetil, Merckx, who have always inspired the creative style of Rapha. 
To commemorate the anniversary, the British company has created a special collection which you can see in our Lounge. And, among the many anecdotes which have transformed cycling into a legendary sport, we want to remember one in particular, one who maybe not everyone knows about but who is important to us. It was 1940 and the last Giro d'Italia was taking place before the  war was to cancel everything. A young Fausto Coppi, in his twenties, unexpectedly won the pink jersey. His captain, Gino Bartali, despite seeing his throne usurped by this  young man decided to become gregarious and give the rising star a decisive hand. The young man is in the middle of a crisis on Pordoi, which at the time, was  a hard peak to overcome, a mountain which demanded everything from the cyclists: the gravel road, heavy bikes and superficial technical assistance made ​​the climb difficult and selective. Cold, snow, fatigue: the young man wanted to abandon the race. But Ginettaccio did not agree and besides attacking him with harsh words, calling him the water seller (acquaiolo) which in Tuscany is another word for mediocre, he refreshed him with snow. Memorable. At the end of a stage which was painful to say the least, Coppi took  the jersey and finally won the Giro. Even today, he is the youngest rider ever to have won the race. But the indomitable Tuscan has to be thanked, it was his tenacity that allowed such an undertaking. The Tuscan is a true King of pain One of the greatest. #kingsofpain

Francesco Ricci